MXP Platform
Smarter search and personalization — built for e-commerce growth
MXP is Grid Dynamics' AI-powered accelerator that helps retailers deliver the right products to the right shoppers, faster. It combines intelligent search, personalization, and merchandising into one ready-to-deploy solution — purpose-built to integrate with your existing stack and scale with your business.
What MXP does for your business
| Capability | Business value |
|---|---|
| Product Discovery | Shoppers find what they're looking for — even when they can't describe it exactly |
| Query Understanding | Understands natural language so customers get relevant results, not just keyword matches |
| Merchandising Rules | Your team stays in control — promote, demote, or filter products based on business priorities |
| Catalog Enrichment | AI fills in missing product attributes automatically, so nothing gets lost in search |
| Recommendations | Personalized product suggestions that drive engagement and increase basket size |
| Conversational Search | A guided, chat-like shopping experience that helps customers discover more |
| Visual Search | Shoppers can search with images — no words needed |
| Merchandising Admin UI | A simple interface for your team to manage rules and experiences without engineering help |
Where to start
- New to the platform? → Getting started
- Looking for how things fit together? → Architecture overview
- Exploring features? → Features
- Looking for solutions? → Solutions